/ ɪnˈsentɪv; NAmE / noun
[ C , U ] incentive (for / to sb/sth) (to do sth) something that encourages you to do sth :
tax incentives to encourage savings
There is no incentive for people to save fuel.
OPP disincentive
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WORD ORIGIN
late Middle English : from Latin incentivum something that sets the tune or incites, from incantare to chant or charm.